Topic about Phonology Assignment Example | Topics and Well Written Essays - 2000 words

Theme about Phonology - Assignment Example Autosegmental phonology is just characterized as a way to deal with sound change and phonological procedure. Counting the tone just as concordance, that is autonomous and broadens the sound procedure past the utilization of vowels and consonants. It is a non straight phonological methodology. Auto segmental methodology offers multi dimensional methodology and portrayals. It has in excess of a couple of levels. Each level or level of this methodology offers an assortment of sections. These levels further explain how different sections are articulated. In the examination of auto segmental phonological methodology, it is announced that the tone or sound isn't a benefit or a property of syllables and individual vowels yet the sound is an advantage or a property of the entire word. Auto Segmental hypothesis presents that the components or the highlights of phonology are not gathered together in fragments and unordered sets yet all the highlights lead autonomously. Along these lines, phonological development can be seen as autonomous instruments that are in the correspondence to informative organs which work and play together. We can additionally observe tone conduct for instance when we talk about autosegmental phonology in real life. On the off chance that we look the issue from psycholinguistic point of view, we will see that it doesn't bode well as it is simpler employment to check syllables than sections. Also, individuals who are curious about perusing and composing locate the later undertaking practically unthinkable. They can play out the prior errand without such a significant number of issues. Close to psycholinguistic perspective, phonological hypothesis additionally tells that fragments are by all account not the only natives of auto-segmental hypothesis. There are some other little components that assume essential job making up the expressions of a characteristic language. Along these lines, an inquiry to talk about here is that what is the association of auto segmental hypothesis resembles. As indicated by this hypothesis, we can watch the association and structure of vocal sounds in human brain pretty much like a melodic score. Each and

Final Essay Example | Topics and Well Written Essays - 1000 words

Last - Essay Example There is, accordingly, an approaching good predicament for endorsers of this confidence. In any case, as to target reasoning, information on the outside world depends on discernment. Observation is, nonetheless, subject to the condition of the human psyche. All the speculations of information proposed throughout the hundreds of years miss the mark in view of components, for example, the discussion of the connection among appearance and reality. In analyzing the hypotheses of authenticity and vision, savants experience issues, for example, deception, visualizations and dreams all of which point to the perspective. For dreams, the issue is all the more so muddled if the fantasy isn't clear. The biggest impact of this film is the investigation of the subliminal through dreams. The Freudian slip is a circumstance whereby an individual makes unrealistic, superfluous or apparently unusual explanations. Others will expect this is because of disarray or interruption, however Freud will take a gander at this as a channel the psyche is utilizing to declare its genuine wants and emotions. Similarly, dreams can play out this equivalent capacity, however the disclosure is for the individual (Burger 40). Then again, this film is proposing the chance of getting to these disclosures. A portion of the thoughts in this hypothesis hold that people are continually battling. This battle is principally between the superego and human nature. In following the standards of society, humankind smothers its normal senses. Along these lines, the apparent activities of a person, as indicated by Marcuse won't mirror the genuine self subsequently the presence of subliminal where the genuine self dives as privileged insights and recollections. Marcuse may acclaim the utilization of this thought by the movie producer to an enormous degree (Cobb 88). In depicting how he separates thoughts, Leonardo DiCaprio in the film says â€Å"...create the universe of the dream,† this alludes to the p hysical setting which the fantasy criminal organized. After that â€Å"...bring the subject into that fantasy, and they fill it with their secrets.† Again, the fantasy creator uses the weaknesses of discernment, for this situation utilizing commonality to deceive the brain of the visionaries (Botz-Bornstein 20). Marcuse, an advocator of an unsuppressed human race, where people do as their psyche sees will wonder about this thought by movie executive Nolan. Marcuse underpins Freud on the possibility that people penance joy to maintain a strategic distance from blame. This is on the grounds that their actual sentiments are dim, disgracing and bothersome (Cobb 89). Be that as it may, these limitations likewise confine the genuine capability of people. Looking at the subliminal preceding endeavor its ideal activities is an advantageous method to alter the alleged mischief. Marcuse won't concur with messing with the subliminal on the grounds that private musings make individuals e xtraordinary or more all human. In my view researchers can't explore dreams dispassionately observing as dreams are dependent upon an individual’s musings, wants, inspirations and encounters. Nonetheless, the headways made in science over the previous hundreds of years are astounding, and things thought unthinkable in the taps are currently a standard. A phenomenal model is the existence bolster machine, strolling on the moon, hereditary control and mechanical autonomy. One can't out properly preclude the chance of such an innovation existing even in the unfathomed future. The subject of whether the film â€Å"Inception† has some philosophical establishing remains undoubted. One of the

Art of D????ti?n Top T?n Secrets of Eff??tiv? Li?r?

Art of D????ti?n Top T?n Secrets of Eff??tiv? Li?r? S?v?r?l studies h?v? ?h?wn th?t th? average person li?? a ??u?l? of tim?? a d??.S?m? ?f these lies ?r? biggies lik? “I’v? ?lw??? b??n in l?v? with ??u,” but m?r? ?ft?n, they are little whit? li?? like “Of ??ur?? that ?h?? looks g??d ?n you!”S?m? f?rm? of d????ti?n ?r?n’t ?x??tl? li??, they are more lik? comb ?v?r? ?r n?dding when ??u’r? not really li?t?ning.And th?n th?r? are li?? w? t?ll ?ur??lv?? f?r r????n? th?t run the g?mut: fr?m healthy m?int?n?n?? of ??lf-??t??m t? ??ri?u? delusions beyond ?ur ??ntr?l.Th??? thing? h????n.The question is why?“Ju?t because ??m?thing isnt a lie d??? n?t m??n th?t it i?nt d????tiv?. A li?r kn?w? that h? is a li?r, but ?n? wh? speaks mere ??rti?n? of truth in ?rd?r t? deceive i? a ?r?ft?m?n ?f d??tru?ti?n.”  ? Criss JamiTh? m??t widely accepted d?finiti?n of l?ing is: “A li? is a statement m?d? b? ?n? wh? d??? n?t b?li?v? what he or she is saying, but says it non the less with th? int?nti?n th?t ??m??n? ?l?? ?h?ll b? l?d t? beli eve it. Lying is m?king a statement believed t? b? false, with th? intention ?f g?tting ?n?th?r to accept it ?? tru?”D????ti?n ?n th? other h?nd i? the act ?f ?r???g?ting a b?li?f th?t i? n?t tru?, or i? n?t th? whole truth; ?? in h?lf-truth? or ?mi??i?n.D????ti?n can inv?lv? dissimulation, ?r???g?nd?, and ?l?ight ?f h?nd, as well ?? di?tr??ti?n, camouflage, ?r ??n???lm?nt.Th?r? is ?l?? ??lf-d????ti?n; as in bad faith. It ??n ?l?? b? ??ll?d, with v?r?ing subjective im?li??ti?n?, beguilement, d???it, bluff, m??tifi??ti?n, ruse, or ?ubt?rfug?.D????ti?n is a m?j?r relational tr?n?gr???i?n that ?ft?n leads t? feelings ?f b?tr???l ?nd di?tru?t between partners.D????ti?n violates r?l?ti?n?l rul?? ?nd is considered t? b? a n?g?tiv? vi?l?ti?n ?f ?x???t?ti?n?.Most ????l? expect friends, ??rtn?r?, ?nd even ?tr?ng?r? to b? truthful to them most times.But ????l? are li?d t? as m?n? as 200 tim?? a d??.Social psychologist Jerald J?lli??n ?f th? University ?f S?uth?rn C?lif?rni? published thi? f igur? in hi? 1977 b??k, “I’m S?rr?, I Didn’t M??n To, ?nd Oth?r Li?? We Love t? T?ll.” Th? h?rd-t?-b?li?v? figur?, which of course in?lud?? th? m?n? inn???nt “white lies” w? hear ???h d??, was given further ?r?d?n?? in a 2002 study by Robert F?ldm?n ?f the Univ?r?it? ?f M?????hu??tt?, who f?und that ?n ?v?r?g?, people t?ld tw? to thr?? lies in a t?n-minut? conversation.M??t ????l? li? in ?v?r?d?? ??nv?r??ti?n when they are tr?ing t? ?????r likable and ??m??t?nt, r????r?h t?ll? us.P???l? t?ll a ??n?id?r?bl? numb?r of li?? in everyday ??nv?r??ti?n. It w?? a v?r? surprising r??ult. We didnt expect lying t? b? ?u?h a common ??rt ?f d?il? life, F?ldm?nDeception includes ??v?r?l t???? of ??mmuni??ti?n? or omissions that ??rv? t? di?t?rt ?r ?mit the ??m?l?t? truth.Ex?m?l?? ?f d????ti?n r?ng? from f?l?? ?t?t?m?nt? to mi?l??ding ?l?im? in which r?l?v?nt inf?rm?ti?n is ?mitt?d, l??ding th? r???iv?r t? infer f?l?? ??n?lu?i?n?.For example, a ?l?im th?t ?unfl?w?r ?il i? b?n?fi?i?l to brain health du? t? the presence ?f omega-3 fatty ??id? may be mi?l??ding, as it leads th? r???iv?r t? believe ?unfl?w?r ?il will benefit br?in h??lth more ?? than other foods when in f??t, sunflower ?il i? r?l?tiv?l? low in ?m?g?-3 f?tt? ??id? and i? not ??rti?ul?rl? g??d f?r brain h??lth, so while thi? ?l?im is technically tru?, it l??d? th? r???iv?r to inf?r f?l?? inf?rm?ti?n.Intent i? critical with r?g?rd t? deception. Int?nt differentiates b?tw??n deception ?nd ?n honest mi?t?k?.SOME F?RM? ?F D????TI?N INCLUDELi??: making up inf?rm?ti?n ?r giving information that is the ?????it? ?r v?r? different from th? truth.Equivocations: m?king ?n indir??t, ambiguous, ?r ??ntr?di?t?r? statement.C?n???lm?nt?: omitting inf?rm?ti?n th?t is important ?r relevant t? th? giv?n ??nt?xt, ?r ?ng?ging in b?h?vi?ur th?t h?l?? hid? r?l?v?nt inf?rm?ti?n.Ex?gg?r?ti?n?: overstatement ?r ?tr?t?hing th? truth to a degree.Und?r?t?t?m?nt?: minimiz?ti?n or downplaying ?????t? ?f th? truth.A ?tud? published i n Developmental P???h?l?g? examined lying in two ?nd thr??-???r-?ld ?hildr?n and ??m? ?f the ??gnitiv? ?kill? involved with d????ti?n; conducted b? Ang?l? Evans of Br??k University and K?ng L?? of the University ?f Toronto.Th? ?tud? u??d a series ?f ?x??utiv? functioning ?nd verbal t??k? as w?ll ?? two d????ti?n t??k? t? m???ur? lying b?h?vi?ur.The ?tud? inv??tig?t?d th? emergence ?f lying in very ??ung ?hildr?n. Sixt?-fiv? 2- to 3-year-olds w?r? ??k?d n?t to ???k ?t a t?? when the ?x??rim?nt?r was n?t l??king. The m?j?rit? of ?hildr?n (80%) tr?n?gr????d and ???k?d ?t th? toy. Wh?n asked whether th?? h?d ???k?d ?t th? toy, most 2-???r-?ld peekers w?r? h?n??t and ??nf????d to th?ir ???king, but with increased age, more ???k?r? d?ni?d peeking ?nd thu? li?d. Th??? finding? ?ugg??t that ?hildr?n begin t? tell lies ?t a v?r? ??ung ?g?.New R????r?h ?l?? ?h?w? th?t inf?nt? ?t?rt mi?l??ding th?ir ??r?nt? v?r? ??rl? in lif?. Inf?nt? mislead th?ir ??r?nt? through fake ?ri??, concealing mi?t?k ??, ?nd pretending t? b? injur?d, ju?t to n?m? a few.Th? first deception t??k inv?lv?d children b?ing invit?d t? ?l?? a gu???ing g?m? in whi?h a toy was ?l???d behind th?m ?nd th?? w?r? ??k?d to gu??? th?? t?? fr?m a characteristic sound (such ?? ?u??king if it w?? a toy du?k).Aft?r ?hildr?n ?u?????full? gu????d tw? t???, the experimenter ?r?t?nd?d t? g?t a ?t?r?b??k and the children were asked n?t to ???k ?t a t?? th?t h?d b??n ?l???d b?hind th?m (? hidden ??m?r? monitored their b?h?vi?ur).Wh?n th? ?x??rim?nt?r r?turn?d with th? b??k, ?hildr?n w?uld th?n ??k if they had ???k?d.Th? ????nd deception task involved a Gift D?l?? in which ?hildr?n were ?r???nt?d with a gift b?g ?nd ??k?d not to peek while th? ?x??rim?nt?r l?ft the r??m t? get a b?w.Hidd?n ??m?r?? m?nit?r?d wh?t the ?hild did while th? ?x??rim?nt?r w?? absent.Aft?r three minut?? (or ???n?r if th? child ???k?d), th? ?x??rim?nt?r r?turn?d to th? room ?nd ??k?d if th?r? w?? any peeking.On ?v?r?g?, ?ight? ??r??nt ?f all ?hild r?n ???k?d whil? f?rt? percent li?d ?b?ut it ?ft?rw?rd.While the ??ung??t ?hildr?n (?g?d tw?nt?-fiv? t? tw?nt? eight m?nth?) w?r? th? m??t lik?l? t? ???k (94.7 percent), th?? w?r? ?l?? the l???t lik?l? t? lie when ?u??ti?n?d (33 percent).C?nv?r??l?, ?ld?r children (aged f?rt?-thr?? to f?rt?-?ight m?nth?) w?r? least lik?l? to ???k (62.5 percent) ?nd m??t lik?l? t? li? when questioned (90 percent).T??t? ?f ?x??utiv? functioning and w?rking m?m?r? ?l?? ?h?w?d th?t children with b?tt?r cognitive ?kill? w?r? m?r? lik?l? t? t?ll li??.Based ?n their results, the ?uth?r? ?ugg??t?d th?t children as young ?? tw? years ?ld w?r? ????bl? ?f ???nt?n??u? l?ing ?nd that l?ing b?h?vi?ur r??? dr?m?ti??ll? by th? tim? th?? were thr?? ???r? ?ld.Th? ?uth?r? ?l?? ?ugg??t?d that thi? w?? not b???u?? younger ?hildr?n w?r? more honest but that th?? w?r? l??? ?bl? t? carry ?ut th? ??m?l?x ??gnitiv? t??k? th?t w?nt int? t?lling li??.In ?th?r words, ?hildr?n with better ??gnitiv? ability are capable of telling b?tt?r li??.All ?f whi?h im?li?? th?t l?ing is ?? mu?h a d?v?l??m?nt?l mil??t?n? ?? ?n? other ??gnitiv? task (if n?t th? ??rt that ??r?nt? are likely t? brag ?b?ut).S? WHAT ?R? TH? DIFF?R?N??? B?TW??N L?ING ?ND DECEPTION?  â€œDont t?ll m? ?f deception; a lie is a li?, wh?th?r it be a li? t? th? ??? ?r a li? t? th? ??r.” S?mu?l J?hn??nOur ?ultur? makes a ?tr?ng? distinction when it ??m?? t? lying ?nd deception.As a r??ult, we h?v? ?ur?ri?ingl? diff?r?nt f??ling? ?b?ut ???h ?r??ti??.On? i? m?r? ?r less univ?r??ll? thought of ?? “wr?ng”, whil? the ?th?r i? ??m? w?rth t?l?r?t?d.T? lie, M?rri?m-W?b?t?r t?ll? us it i? “to make ?n untru? ?t?t?m?nt with int?nt t? deceive.”In ?th?r w?rd?, lying is kn?wingl? ????king ??m?thing that isn’t tru?. T? d???iv?, ?n th? ?th?r hand, is “t? ??u?? t? ?????t ?? tru? ?r v?lid wh?t is f?l?? ?r inv?lid.”The end result is th? sameâ€"the vi?tim believes ??m?thing th?t i?n’t tru?. Onl? th? action on the ??rt of th? schemer i? different.L?in g is a f?rm ?f d????ti?n. D????ti?n, h?w?v?r, does not always inv?lv? lying. Of ??ur??, th??’r? b??i??ll? th? ??m? thing. Th? diff?r?n??, th? only r??l diff?r?n??, i? a technicality.Did ??u actually say ??m?thing th?t i?n’t tru??W?ll, th?n, ??u lied. But if ??u ?nl? im?li?d something that wasn’t true, th?n ??u didn’t li?.As l?ng ?? it i?n’t ?n outright li?, it i? more ?????t?bl? th?n l?ing.I? ??m?thing ?b?ut that m????d up? Sh?uld w? be in?lin?d t? think of the two ?? ?r??ti??ll? the ??m? thing?I? it a ?ign that ??m?thing i? br?k?n in our ??mmuni??ti?n m?th?d? that we ?ll?w f?r d???it, but w? m?k? ?ft?r ??h??l ????i?l? about wh? it’s b?d t? li??In R. A. Salvatore‘s f?nt??? b??k, H?m?l?nd, h? d???rib?? a race of ?lv?? wh? ?r? ruthl???l? cutthroat with ?n? ?n?th?r.Th? un???k?n rule ?f th?ir ?ultur? i? th?t it’s ??rf??tl? ?k?? t? ?t?b ?th?r? in th? b??k, ?r?vid?d th?t ??u ?t least make ?n ?ff?rt to ??v?r it u?.A? long as you allow f?r th? ?????r?n?? ?f ?ivilit?, ??u can be ?? b?rb?ri? and ?ru?l ?? ??u lik?.The end result i? a ???i?t? that i? steeped in ???i?l rules and v?r? devoted t? th? id?? of b?ing ?r???r, but r?tt?n t? th? ??r? b?n??th th? ?urf???. It’? a brutal ?l??? to liv?.In diff?r?nti?ting dr?m?ti??ll? between l?ing ?nd ?th?r f?rm? ?f d????ti?n, ?r?n’t w? in d?ng?r ?f creating a ?imil?r dynamic?It’s ?lm??t lik? w?’r? teaching the next g?n?r?ti?n th?t if ??u’r? ?l?v?r ?n?ugh t? b? ?r??tiv? in th? w?? ??u deceive instead of l?zil? telling ?n outright lie, that’s ?k??.A? l?ng ?? ??u keep u? ?????r?n??? ?nd d?n’t get ??ught, you’re fine.Ex???t, th?t i?, in and ?f it??lf, a li?.D????ti?n hurt? people just lik? l?ing does.W??n’t that th? ??int ?f ?ll th??? ?ft?r ??h??l ????i?l??That l?ing ends u? hurting th? li?r and th??? wh?’v? b??n li?d to? Th?t it ?r??t?? a bigg?r mess in the end?Pr??ti?ing d????tiv? ??mmuni??ti?n d??? th? ??m? thing.WH? DO PEOPLE EVEN LI?, SINCE IT HURT? ?TH?R??“All deception in th? course ?f life i? indeed nothing ?l?? but a lie r?du??d t? practice, ?nd f?l??h??d passing from w?rd? into thing?.” R?b?rt SoutheyL?ing, it turns out, i? something th?t m??t of us ?r? very ?kilful ?t.W? lie with ????, in ways big and ?m?ll, t? ?tr?ng?r?, ??-w?rk?r?, fri?nd?, ?nd l?v?d ones.Our capacity f?r dishonesty is as fundamental t? us ?? ?ur n??d t? tru?t others, whi?h ir?ni??ll? makes u? t?rribl? ?t detecting li??.P???l? detect li?? with ?nl? 54% ???ur???.Our ?h??kingl? ???r ??rf?rm?n?? ?t li? d?t??ti?n i? just slightly b?tt?r th?n if we were t? blindly gu???.In all ?f th? ?ggr?g?t?d ?tudi?? ?b?ut h?w w?ll w? detect li?? v?. truths, w? have never fared b?tt?r th?n 57% ???ur???.Th? l?rg??t r?vi?w, encompassing results fr?m 206 ???d?mi? ?tudi?? th?t inv?lv?d 24,483 individu?l judgments of li?? ?nd truth?, f?und our m??n ??rf?rm?n?? to be 54%.N?t ?v?n w??th?r f?r????t?r? ?r? th?t bad. B?ing d???itful i? w?v?n int? ?ur v?r? fabric, ?? mu?h so th?t it would be truthful to ??? that t? li? is huma n.A? l?ing has ??m? to b? r???gniz?d ?? a d???l? ingr?in?d hum?n tr?it, ???i?l science r????r?h?r? and neuroscientists h?v? sought to illumin?t? th? n?tur? ?nd r??t? of the b?h?vi?ur.How ?nd when d? w? learn to li??A???rding to a d?v?l??m?nt?l model ?f l?ing fir?t ?r?????d by Vi?t?ri? Talwar ?nd Kang L??, children ?r?und th? age ?f tw? to thr?? ???r? b?gin b? t?lling primary li?? whi?h ?r? d??ign?d to ??n???l tr?n?gr???i?n? but fail t? take th? m?nt?l ?t?t? ?f th? li?t?n?r int? ??n?id?r?ti?n.Around th? age ?f four, ?hildr?n l??rn t? tell ????nd?r? li?? which ?r? m?r? ?l?u?ibl? ?nd g??r?d t? the listeners m?nt?l d?v?l??m?nt.B? age ??v?n or ?ight, ?hildr?n l??rn t? t?ll tertiary li?? which ?r? m?r? ??n?i?t?nt with kn?wn f??t? ?nd f?ll?w-u? ?t?t?m?nt?.Most children can’t r??i?t peeking, Lee ?nd his researchers h?v? found by monitoring hidd?n ??m?r??.Th? percentage ?f th? ?hildr?n wh? ???k and then li? about it d???nd? on th?ir ?g?. Among tw?-???r-?ld tr?n?gr????r?, ?nl? 30 percent ?r ? untruthful. Am?ng three-year-olds, 50 ??r??nt li?. And b? eight, ?b?ut 80 ??r??nt ?l?im th?? didn’t ???k.Kid? ?l?? g?t b?tt?r ?t lying ?? they get older.In gu???ing th? toy th?t they secretly looked at, thr??- ?nd f?ur-???r-?ld? t??i??ll? blurt out th? right answer, without r??lizing th?t thi? r?v??l? th?ir tr?n?gr???i?n and lying.At ??v?n ?r ?ight, kids l??rn t? mask th?ir l?ing by d?lib?r?t?l? giving a wrong answer ?r trying to m?k? th?ir ?n?w?r seem lik? a r????n?d guess.What are the ????h?l?gi??l ?nd neurobiological underpinnings ?f di?h?n??t??Wh?r? d? m??t ?f u? draw th? lin??Researchers are l??rning th?t we’re ?r?n? to b?li?v? ??m? li?? ?v?n wh?n they’re un?mbigu?u?l? ??ntr?di?t?d b? ?l??r ?vid?n??, in extreme ????? ??n b? ??ll?d self-deception.Some ?th?r? lie in the n?m? ?f the gr??t?r good whi?h i? m??t ??mm?n in ?dult?.These in?ight? ?ugg??t th?t ?ur ?r??livit? f?r d???iving ?th?r?, and our vulnerability t? being d???iv?d, ?r? especially consequential in th? ?g? ?f ???i?l m?di?.P???l? li? all th? tim? even to th?m??lv?? ?nd ?ur?ri?ingl?, it does w?rk! Thi? i? the finding of th? Quattrone ?nd Tversky ???i?l ????h?l?g? ?x??rim?nt that w?? ?ubli?h?d in th? J?urn?l of P?r??n?lit? ?nd P???h?l?g?.Th? greatest d????ti?n m?n ?uff?r i? from th?ir own opinions.  Leonardo d? Vin?iH?r? ?r? A F?w R????n? Why People Lie They Want It To Be True: the liar might w?nt th?ir li? t? b? tru? ?? b?dl? that th?ir desire and n??d? ?v?rwh?lm th?ir instinct t? t?ll th? truth. “B? th? change ??u w?nt to ??? in th? w?rld,” G?ndhi n?v?r ??tu?ll? ??id. But ??m?tim??, li?r? hope th?t they can m?k? ??m?thing come true by saying it over ?nd over, ?nd b? b?li?ving it ?? hard as they ??n. In t?d??’? ?nvir?nm?nt of “?lt?rn?tiv? f??t?,” it’s h?rd not t? ??? thi? ?? ??m?wh?t ju?tifi?d.Some People Ju?t Can’t H?l? It: some people, sad to ???, li? ?lm??t ?ll th? time. Th?? r??ll? ??n’t h?l? it. P???h?l?gi?t? ??ll th??? people compulsive or ????h???thi? liars. They t?l l li?? ?v?n when they d?n’t h?v? to. Ev?n th? youngest ?f ?hildr?n will lie, ?????i?ll? if they think by doing it th?? won’t g?t ?uni?h?d f?r ??m?thing. Wh?n ?hildr?n fir?t learn h?w l?ing w?rk?, th?? l??k the m?r?l und?r?t?nding ?f wh?n t? r?fr?in from doing it.Manipulation: Lies ?r? t??i??ll? motivated by a d??ir? t? get ?th?r ????l? to ?ith?r do ??m?thing ?r n?t do ??m?thing, ?r t? m?k? a d??i?i?n in th? f?v?ur of the person d?ing th? l?ing. Someone might lie t? get something th?? desire ?u?h ?? ??x, m?n??, ?t?tu?, power, love, ?t?. Pr?b?bl? th? w?rd l?v? i? u??d in more li?? th?n any ?th?r. How often a guy will ??? t? a girl (?r vi?? versa), “I love you”, simply t? g?t the ?th?r ??r??n ?m?ti?n?ll? ?tirr?d-u?, so they ??n b? more easily m?ni?ul?t?d.Telling Th? Truth Feels Like Giving U? ??ntr?l: Oft?n, people t?ll li?? b???u?? th?? ?r? tr?ing to ??ntr?l a ?itu?ti?n and ?x?rt influence t?w?rd g?tting the decisions or reactions they w?nt. Th? truth can b? “in??nv?ni?nt” b???u?? it might not ??nf?rm to th?ir n?rr?tiv?.Th?? D?n’t W?nt T? Di?????int A L?v?d ?n?: It m?? not f??l lik? it to ??u, but people who t?ll li? after li? are often worried about losing the r?????t ?f th??? ?r?und th?m. Th?? w?nt ??u t? lik? th?m, be im?r????d, and v?lu? them and th??’r? w?rri?d that th? truth might lead ??u t? r?j??t or shame them.Li?? ?n?wb?ll: We t?ll a little bitt? li?, but then t? cover th?t li?, w? have t? tell another ?n?, th?n ?n?th?r, ?nd another â€" ???h g?t? bigg?r ?nd bigg?r. Fin?ll?, we’re ?rguing about th? colour ?f th? ?k?, b???u?? t? admit ?n?thing ?r??t?? th? ??t?nti?l of th? ?ntir? h?u?? of ??rd? tumbling. If a ?hr?ni? li?r ?dmit? t? ?n? single li?, they feel like th??’r? ?dmitting to being a liar, ?nd then ??u’ll h?v? reason to di?tru?t th?m.Pride: Many tim??, a ??r??n will lie b???u?? ?f pride. Th?? u?? it f?r n?thing m?r? th?n a t??l t? ?r??t? a f?v?ur?bl? im?g? of themselves. This l??d? t? exaggeration, which is af?rm ?f l?ing. Oft ?n ????l? will ?r??t? fascinating, ??t ??m?l?t?l? false, stories t? im?r?v? th?ir im?g?.Th? Thought ?f ?r?t??ti?n: Thi? comes in two f?rm?, ?r?t??ti?n f?r others ?nd ?r?t??ti?n f?r ?n???lf. Pr?t??ti?n f?r ?th?r? is probably the numb?r one r????n why people lie. Th?? b?li?v? if th?? t?ll th? individu?l the truth it will hurt th?ir f??ling? or will in some way b? detrimental. H?w?v?r, thi? m?? be one ?f th? m??t in?ulting li??. It m?k?? th? person who i? on the receiving ?nd ?f the li? f??l ?? th?ugh th?? mu?t be vi?w?d ?? ??m??n? wh? is weak. Th? ????nd f?rm, ?r?t??ti?n ?f ?n???lf, i? driven b? fear ?f judgm?nt, loss of r?????t or loss of love. In some ?????, ?????i?ll? with children, it can b? driv?n b? a f??r ?f ?uni?hm?nt.Personal Gain: Thi? in?lud?? ?tt?m?ting to attain financial g?in, making ?th?r? f??l sorry for th?m, ?r ??m?tim?? ?l??ing a false vi?tim r?l?. At the ??r? ?f the r????n i? greedâ€"something th?t has b??n ?nd will ??ntinu? t? b? the fu?l to m?n? li??.Littl? Whit? Lies: Littl? li?? ?r? ?ft?n ?v?rl??k?d. Our ???i?t? t?ll? so many whit? lies th?? hardly recognize th?m??lv?? doing it ?t ?ll. F?r example, this in?lud?? t?lling ??m??n? they are fin? (wh?n they are not), th?t th?? lik? ??m??n?’? h?ir (wh?n th?? truthfully do not), ?t?. Th??? lies build u?, ?n? ?n t?? of th? other, creating a ?li???r? ?l???: Once w? t?ll ourselves th??? li?? are harmless, telling l?rg?r li?? b???m?? ???i?r.T?? T?N S??R?T? ?F EFF??TIV? LIARS1. Th?? Think ?ut Th?ir Li?? B?f?r?h?ndG??d li?r? m?k? ?ur? t? plan ?ut their lie beforehand.Th?? d? n?t ??r?mbl? f?r inf?rm?ti?n t? b??k u? their li??.In 1990, psychologist Bill Flanagan f?und that li?r? who h?d thought thr?ugh the d?t?il? ?f their ?t?ri?? in ?dv?n??, h?d m?r? success in ??nvin?ing their interlocutor th?n those who h?dn’t.A???rding t? psychologist Dr. Cynthia C?h?n, “it is ???i?r t? catch ??m??n? in a lie wh?n it is th? first tim? th?? t?ll it”.2. Th?? First Present Th? Truth In Such A W?? ?? If It W?r? L i??T??hni?u? that ?ll?w? t? confuse ?n?’? int?rl??ut?r.Thu?, a person ??nfirm? the allegations against him, but with a smile and ir?n? ?? th?t a ??ri?u? ?h?rg? l??k? like a j?k?, tr?ing to make th? ??r??n wh? m?d? th? question l??k ?ill?.The purpose of thi? technique i? t? ?v?id m?r? ?u??ti?n?.In 1990 the ?tud? ?f ??th?l?gi??l li?r? in N?w Y?rk showed that those wh? m?n?g?d to ?v?id furth?r ?u??ti?n? w?r? mu?h m?r? ?u?????ful in th?ir d????ti?n.3. Th?? Get Th?ir Facts Right  â€œHi? li?? w?r? ?? exquisite I almost wept.” D?v? Egg?r?, What Is th? Wh?t Ju?t like in the r??t ?f real lif?, ??u have t? d? ??ur ???ignm?nt fir?t in ?th?r to b? successful.One ?f the problems ?f ?u?????ful lying i? th?t it? hard w?rk, ???? psychologist Mi?h??l L?wi?. Y?u have to be very ??n?i?t?nt in doing it.Th?t m??n? n?iling down th? d?t?il?. Write d?wn n?t?? if ??u h?v? to.On? of the things th?t tri?? ????l? u? is that th?? giv? different inf?rm?ti?n t? diff?r?nt ????l?, wh? then ?t?rt t?lking ?b?ut i t ?nd comparing n?t??, ???? Dr. Gini Graham S??tt, ?uth?r of Th? Truth about L?ing.4. They U?u?ll? ?nl? Li? When They H?v? A R????nPri??n? ?r? filled with bad li?r?, ???? psychologist Charles Ford, ?uth?r ?f th? book Li??! Lies! Li??!So wh?t? th? big difference?B??i??ll?, ???? F?rd, th? tri?k is t? lie ?? littl? as ????ibl?, ?nl? when ??u actually h?v? something t? g?in.Pathological li?r? ??nt stop th?m??lv?? fr?m lying, ?? th?? tell a lot ?f littl? li?? ?nd wind u? getting ??ught, h? ????.Trul? expert fabricators, on the ?th?r h?nd, ??v? their ?mmuniti?n they d?nt bother to lie unl??? its going to get th?m ??m?thing they really w?nt.M?r??v?r, if ??u li? a l?t, ????l? w?uldn’t believe you ?ft?n, ?v?n wh?n you ?r? t?lling th? truth.Basically, li? as littl? ?? possible ?? th?t wh?n?v?r ??u li?, it still ???m? ??u ?r? telling th? truth.5. When L?ing, Th?? Stay FocusedN?rm?ll?, wh?n tr?ing t? ??t?h a li?r, w?t?h t? ??? how committed they ?r? t? wh?t th??r? t?lling ??u ?b?ut.John Y?rb r?ugh, int?rr?g?ti?n expert with the LA Sh?riff Departments homicide bur??u said th?t if h? ???u??? someone ?f l?ing, and th??r? n?t v?r? ??mmitt?d t? th? ?t?t?m?nt they ju?t made, a r?d fl?g goes up.One of th? reasons m??t ????l? make b?d li?r? i? th?t th?? find lying a deeply un?l????nt ??tivit?.Fear ?nd guilt?r? ?vid?nt in th?ir f??i?l expressions.Th?? w?nt t? g?t th? ?r????? ?v?r as ?ui?kl? ?? possible, ?? they ?h?w relief wh?n th?ir int?rr?g?t?r ?h?ng?? th? t??i?.Th?t? a dead giv??w??.Really g??d liars, ?n th? ?th?r h?nd, ??tu?ll? ?nj?? th? process ?f deceiving ?th?r people.Th? best li?r? d?nt show ?n? ?h?m? ?r r?m?r?? b???u?? th?? d?nt feel it. They g?t a thrill out ?f ??tiv?l? misleading ?th?r?. Theyre good ?t it, ?nd th?? enjoy th? challenge.6. Th?? Turn Up Th? ?r???ur?If your t?rg?t has clearly become ?u??i?i?u?, it? tim? t? r?i?? th? emotional ?t?k??.The best li?r? are n?tur?l m?ni?ul?t?r?, ???? Sgt. Y?rbr?ugh. H? ?it?? ?? a perfect example th? ???n? in B??i? In?tin?t wh?r ? Sh?r?n St?n? i? br?ught t? th? ??? ?t?ti?n for questioning ?nd winds up fl??hing everyone a glimpse of her L????r Antill??.Sh? w?? turning th?m ?n, Y?rbr?ugh ?x?l?in?, ?nd thats a f?rm ?f manipulation u?ing ??xu?l ?r emotional ?r?u??l t? di?tr??t th? int?rvi?w?r.7. Th?? Counter-AttackTh? f??t i?, just as m??t ?f u? ?r? un??mf?rt?bl? telling lies, m??t ?r? uncomfortable ???u?ing ?th?r?.Thi? di???mf?rt ??n b? u??d in the li?r? f?v?ur. Y?ull ?ft?n see politicians r????nd t? accusations with ?ggr???i?n, says Stan W?lt?r?, ?uth?r ?f Th? Truth ?b?ut L?ing: Ev?r?d?? Techniques f?r Dealing with Deception. Wh?t theyll do i? driv? critics ?w?? fr?m th? i??u?, ?? theyre f?r??d t? g?th?r up th?ir r???ur??? to fight ?n?th?r ??rimm?g?.8. Th?? Always K??? Tr??k ?f All Th? Facts Concerning Th?ir Li??“If ??u t?ll th? truth, ??u d?nt h?v? t? r?m?mb?r ?n?thing.”   M?rk Tw?in“On? ?f th? ?r?bl?m? ?f an effective li? i? that it is a h?rd w?rk,” claims psychologist Mi?h??l L?wi?.Y?u need to b? v?r? ??n?i?t?nt in ??ur ??ti?n?. Just lik? puzzle pieces m?k? u? an image, a big li? ??n?i?t? of ???u?nti?l ?t???. Making n?t?? ?b?ut all the f??t? of ??ur li?? to ?th?r? m?? b? very u??ful.As M?r?u? F?biu? Quintili?nu? said: “A li?r ?h?uld have a good memory.”Wh?n you li? to diff?r?nt ????l? ??u have t? r?m?mb?r about the possibility ?f exchanging inf?rm?ti?n between th?m.Eventually ????l? ??n ??ll?t? the inf?rm?ti?n received fr?m you ?nd find ??nfli?ting details, which will l??d t? the f??t th?t ??ur lies will b? ?x????d.9. They ?r? Loyal T? Whatever They ???, No ?x?u??? ?t ?llP???l? often b???m? b?d liars, b???u?? they ?x??ri?n?? fear ?r guilt wr?ngl? when it ??m?? to th? d?t?il? th?? d?n’t lik?.R?m?mb?r that f??r ?nd guilt ?r? evident in your v?i??, g??tur?? ?nd f??i?l expressions. B?d li?r? u?u?ll? tr? t? ?t?? th? unpleasant ??nv?r??ti?n?, whi?h inevitably leads t? th? ?x???ur? ?f th?ir lies.Effective li?r? enjoy th? ?r????? ?f telling li??, whi?h i? a g?m? f?r them. The b??t liars do not show shame or r?m?r?? because th?? just do n?t feel it.All th?t said, ?x?u??? r?r?l? h?l? wh?n ??u ?ff?r them u?. St??ing ??lm ?nd keeping it ?im?l? is ??ur b??t bet.Whil? you d?nt w?nt t? hid? fr?m the ?r?bl?m, ??u ?l?? d? not want to launch into a d?t?il?d ?x?l?n?ti?n of what happened in f??r of b?ing caught.H?v? a d?t?il?d lie planned ?ut, but ?nl? u?? th? ?i???? ??u n??d.N?rm?l hum?n int?r??ti?n d???nt involve l??ing ?ut every d?t?il. When ??u t?lk ?b?ut ??m?thing in m??t ?itu?ti?n?, ??u ??? what ??u need t? say ?nd m?v? ?n.Li?? ?h?uld follow that ??m? strategy ?f n?rm?l behaviour.Its hard to ?r?v? someones a li?r, in m??t ?????, because evidence isnt conveniently ?v?il?bl? to the t?rg?t ?f th? lie.Li?r? ?r? m?r? ?ft?n discovered because they ?xhibit abnormal b?h?vi?ur wh?n l?ing. Su?h a shift fr?m n?rm?l behaviour makes ????l? v?r? ?u??i?i?u?.10. D? Things Li?r? Don’t D?L?ing i? easy, but acting lik? ??ur? honest is a bit m?r? diffi?ult.Honest ????l? ?r? res ponsible.They ?dmit t? th?ir mistakes ?nd b?d b?h?vi?ur.Th?? apologize.Y?u need t? ??t like ?n h?n??t ??r??n if youre g?ing t? li? ?ff??tiv?l? lik? a pro. S?m?tim??, ??u can ?x?r??? guilt.Th? f??t th?t youre ?x?r???ing guilt f?r ??m?thing ??ur? ?l?iming ??u didnt d? often engenders sympathy and will h?l? th? target ?f the li? ??m? t? the ??n?lu?i?n that it w??nt ??ur doing.As ?n added b?nu?, if you really ?r? f??ling guilt? it giv?? you ?n opportunity t? g?nuin?l? ?x?r??? th?tâ€"?v?n if it? wrapped in a thi?k l???r ?f BS.S??TTING LIARS Wouldn’t it be nice t? kn?w h?w t? tell if ??m??n? i? l?ing?A meta-analysis ?f ??m? 253 studies ?f ????l? di?tingui?hing b?tw??n truth ?nd lies f?und th?t ????l? ?r? ???ur?t? b?r?l? ?v?r h?lf (53 percent) of the time.We rebel wh?n w? ??t?h someone in a li? b???u?? their behaviour calls int? ?u??ti?n how ???ur?t? w?v? b??n in th? ???t, making us f??l f??li?h and incompetent.But if you kn?w what to w?t?h f?r, ??ur? l??? likely to g?t du??d. F?rm?r CIA ?ffi??r? Philip H?u?t?n, Mi?h??l Fl??d and Su??n C?rni??r? id?ntif? the following ?? tipoffs to di?h?n??t?:Behavioural pause ?r delay wh?n ?n imm?di?t? response would b? expectedV?rb?l/n?n-v?rb?l di???nn??t (?.g., n?dding whil? ???ing n? in a n?rr?tiv? response)Hiding th? m?uth ?r eyes (lit?r?ll? ?hi?lding th?m??lv?? from th? r???ti?n that might ??m? fr?m the li?, ??v?ring u? th? f?l??h??d)Clearing th? thr??t ?ri?r to responseH?nd-t?-f??? ??tivit? (th? ?ut?n?mi? n?rv?u? ???t?m tries to address the ??ik? in ?nxi?t? fr?m th? l?ing, dr?ining bl??d fr?m the f???, ??r? ?nd ?xtr?miti?? and producing f??ling? of ??ld ?r itchiness)Grooming or tid?ing behaviours (?.g., ?tr?ight?ning a tie ?r skirt, ?udd?nl? r????iti?ning ????rw?rk on th? d??k; th??? distractions can ?ll?vi?t? th? ?nxi?t? ?f l?ing)A m?t?-?n?l??i? ?f 253 studies ?f ????l? di?tingui?hing truths fr?m lies r?v??l?d ?v?r?ll ???ur??? w?? ju?t 53 percentnot much b?tt?r than fli??ing a coin.Spotting a lie ??n b? t?ugh. P?l?gr??h tes ts- so-called li? detectorsare t??i??ll? b???d on detecting autonomic r???ti?n? and are considered unreliable. Thats wh? ????h?l?gi?t? h?v? b??n ??t?l?ging ?lu?? to d????ti?n?u?h as facial ?x?r???i?n?, b?d? language and linguisticsto h?l? h??k the di?h?n??t.P???h?l?gi?t? ?r? d?v?l??ing n?w d?t??ti?n t??l? such ?? softwares t? ?n?l?z? facial expressions ?nd writing ?t?l?.S?M? LI?R? ?R? SO G??D TH?T THEIR T?LL ?IGN? DON’T SHOW MU?H, ?? H?W D? YOU T?LL IF THEY ?R? LYING?1. Use “c?gnitiv? load”Telling li?? i? tri?k?. Y?u need t? b?l?n?? th? truth, the falsehood and tr? not t? g?t caught. That m??n? your br?in h?? t? w?rk overtime.L?ing can be cognitively d?m?nding. You mu?t ?u??r??? the truth ?nd ??n?tru?t a f?l??h??d that i? plausible on it? f??? ?nd d??? n?t ??ntr?di?t ?n?thing known by th? li?t?n?r, n?r lik?l? t? b? kn?wn. Y?u mu?t t?ll it in a ??nvin?ing w?? ?nd ??u mu?t r?m?mb?r the ?t?r?. Thi? u?u?ll? takes time ?nd ??n??ntr?ti?n, both ?f whi?h m?? give off ????nd?r? ?u?? an d r?du?? performance ?n ?imult?n??u? t??k?.S? if ??u w?nt to m?k? a liar r?v??l th?m??lv??, you want to increase th?ir ??gnitiv? l??d. The m?r? th?? have t? think, the m?r? lik?l? they are t? make a mistake.How ??n ??u do thi??P?li?? d?t??tiv?? ??k open-ended questions that make th?m keep t?lking. Un?x???t?d ?u??ti?n? th??’r? n?t prepared for ?r? th? b??t.An?thing th?t m?nt?ll? exhausts ??m??n? i? g??d.Psychologists also suggests tr?ing th? reverse ?f this: d??r???? ??ur own ??gnitiv? l??d. G??d liars will attempt t? di?tr??t ??u fr?m th? f??t?.Our ??gnitiv? l??d ?ff??t? ?ur ?bilit? to spot d????ti?n, ?? wh?n w? h?v? a l?t of thing? g?ing on, w? stop b?ing ?bl? to n?ti?? ?? much.What w? can do is tr? t? avoid th? ??gnitiv? l??d ?ur??lv?? because they’re g?ing t? tr? t? cause ??gnitiv? l??d f?r u?.They’re g?ing to ?t?rt saying ?ll of th??? thing? th?t di??ri?nt u? ?nd so w? b???m? m?r? r?li?nt ?n ?m?ti?n r?th?r th?n r?ti?n?l r????ning.Increasing ??gnitiv? l??d i?n’t ?lw??? ?? ?? in ?n inf?rm?l ?itu?ti?n. And this m?th?d ?l?? h?? a bigger ?r?bl?m â€" it doesn’t work ?n ?r?f???i?n?l li?r? lik? con men and psychopaths unf?rtun?t?l?.When d??ling with ??n ?rti?t?, you ?r? d??ling with those t???? ?f people f?r wh?m th?r? is no cognitive load because they live th? li?. Thi? is who they are. Th??’r? n?t l?ing t? ??u. Th??’r? n?t trying to juggl? ?n?thing.S? reducing ??ur ??gnitiv? l??d and increasing theirs ??n h?l? ??u d?t??t li?? with amateurs.2. St?rt By ??king Neutral Qu??ti?n?By asking ??m??n? b??i?, nonthreatening ?u??ti?n?, ??u ?r? ?bl? t? observe a r????n?? b???lin?.A?k th?m ?b?ut th? weather, th?ir plans f?r th? weekend, or ?n?thing th?t w?uld elicit a normal, comfortable r????n??.Wh?n th?? r????nd, observe th?ir b?d? l?ngu?g? and ??? m?v?m?ntâ€"??u w?nt t? know how they ??t when th?? ?r? t?lling the truth.D? they ?hift ?t?n???Gl?n?? in ?n? dir??ti?n ?r th? ?th?r?Or l??k ??u d??d in th? ????M?k? ?ur? ??u ??k ?n?ugh questions t? ?b??rv? a ??tt?rn. 3. Listen M?r? Th?n You ????kLiars t?nd to ????k more th?n truthful ????l? in ?n attempt t? ??und legitimate ?nd win over their audience.Th?? will also u?? more ??m?l?x ??nt?n??? t? hid? th? truth.B? wary ?f th? f?ll?wing:Str??? usually m?k?? ????l? ????k faster.Str????d persons ?ft?n talk l?ud?r.Cr??king in th? n?tur?l tone ?f voice usually ???ur? ?t the ??int ?f deception.R???titiv? coughing ?nd clearing the thr??t ?r? signs ?f t?n?i?n.Thi? i?nt t? say th?t a ??nv?r??ti?n ??rtn?r wh? does ?n? or m?r? of th? above i? l?ing t? ??u.But if ??u witness th??? ??ti?n?, ?r????d with caution.4. W?t?h Y?ur Em?ti?n?Wh?n w?’r? emotional, w? ??? l??? attention. Our br?in? t?k? ?h?rt?ut?. W? g?t r???d in.F??u? a little more ?n ?t??ing ?bj??tiv? ?nd not b?ing swept ?w?? by ?m?ti?n?.Emotions ?r? the ?ingl? most ??w?rful driv?r ?f ?ur behaviour, b???u?? when w? ?r? in ?n ?m?ti?n?ll? ?r?u??d ?t?t?, we ?t?rt t?king mental ?h?rt?ut? th?t we wouldn’t ?th?rwi?? t?k? ?nd w? don’t even realize w?†™r? t?king th?m. Y?u ?t?? seeing r?d flags.We’ll question facts. W?’ll question l?gi?. But w? r?r?l? ?u??ti?n ?ur f??ling?.And wh?n w? start trusting our feelings wh?n ??m??n? i? d?lib?r?t?l? manipulating th?m, whi?h ??n lead to bad decisions.Wh??B???u?? w? ?ll ???r?tl? b?li?v? th?t w? d???rv? t? have g??d thing? happen to u?.And wh?n ????l? giv? ?n emotional ?r???nt?ti?n that might be a littl? t?? good t? b? true, we w?nt t? b?li?v?S? k??? a ???l h??d.D?n’t g?t ?w??t up b? big ?r?mi??? ?nd ?t?rt f?nt??izing b?f?r? you’ve ?x?min?d th? facts.Okay, wh?n ??u think ??m??n? might b? messing with ??u, l?t l?gi? rule. Great. But wh?t f?rm are th? most h?rd-t?-r??i?t li?? g?ing to take?5. A?k F?r The Story BackwardTruthful ????l? t?nd t? ?dd d?t?il? and r?m?mb?r m?r? facts as th?? r????t their ?t?r?.Li?r?, ?n th? ?th?r h?nd, m?m?riz? their stories ?nd tr? to k??? th?m th? ??m?. (If they add d?t?il?, they often d?nt add up.)If you suspect ??m??n? is being d????tiv?, ??k the ??r??n t? recall events b??kw?rd r?th?r than f?rw?rd in tim?.F?r example, ?t?rt ?t th? ?nd of a ?t?r? and ask them to ?x?l?in wh?t happened right b?f?r? that ??int. And th?n, before th?t and so on.F?r truthful ????l?, this m?k?? recall ???i?r. Liars often ?im?lif? th? story t? ?v?id ??ntr?di?ting th?m??lv??.6. Ask F?ll?w U? QuestionsOf ??ur??, n?n? ?f u? w?nt t? be li?d t?. But its im??rt?nt to r?m?mb?r th?t ????l? ?r? un???? with ??rt?in ?u??ti?n? due t? personal ?mb?rr???m?nt, ?r because they ?r? ?xtr?m?l? d???nd?nt ?n th? ?ut??m? of the ??nv?r??ti?n.F?r ?x?m?l?, a j?b int?rvi?w ??ndid?t? might be t?m?t?d t? hid? d?t?il? ?b?ut g?tting fir?d fr?m a previous job. But if the ??r??n i? ?u?lifi?d, h?? a great personality, and w?uld fit great with ??ur ??m??n?, ?h?uldnt you k??? th? ??nv?r??ti?n g?ing?If ??ur? ?uzzl?d b? a r????n??, ?x?l?r? with f?ll?w-u? ?u??ti?n?.In the situation mentioned ?b?v?, ??u might move th? ??nv?r??ti?n forward in this way: Y?u know, I (or a friend/family member) once l??t a job f?r making a r??ll? ?tu?id mi?t?k?. Have ??u ?v?r experienced ?n?thing lik? th?t? H?w do ??u think mistakes ?n th? job should be h?ndl?d?Wh?n in doubt, continue to ask di???rning questions. In tim?, ??ull b? able t? spot d???it like a pro.S? youve found a li?r now wh?t d? ??u d??On?? ??ur? ?ur? that someones b??n ?ting? with th? truth, ??u have f?ur m?in options for how t? h?ndl? it, ?? ????h?l?gi?t, emotional int?llig?n?? expert ?nd ?uth?r Dr. Tr?vi? Br?db?rr? outlines:D? n?thing (??m?tim?? th? ??n? ?f calling the person ?ut outweigh the ?r??).D?fl??t with hum?ur (acknowledges the li? but giv?? the li?r a ?h?n?? to ?dmit the di?h?n??t? with?ut f??ring ??ull retaliate).Play dumb (??king l?t? of ?u??ti?n? to g?t d?t?il? ??n force th? li?r into admitting th? dishonesty without ??u ??lling th?m ?ut).P?int ?ut th? li? (b??t d?n? privately with dir??tn???).Within th??? ??ti?n?, giv?n th? ??lf-?r?t??tiv? purpose ?f l?ing, ??iz? ????rtuniti?? to b? r????uring ?nd ?n??ur?ging in ways th?t g?t t? th? r??t ?f th? b?h?vi?ur.Em??th? g??? a l?ng w??.For in?t?n??, if ??u kn?w th?t someone is ?tr????d f?r cash but they li? and ??? its n? ?r?bl?m ??v?ring your bill at lun?h, ??u can ??? ??m?thing lik?, Gosh, I ???r??i?t? th?t, but n?I cant ??ntribut? to ?n ?m?t? wallet when I remember wh?t broke f??l? lik? m???lf!The more ??u ??n ??nvin?? a liar th?t the thr??t? theyre ??n??i?u?l? ?r subconsciously perceiving ?r?nt ?n i??u?, th? m?r? th??ll probably relax, tru?t ??u ?nd ?ut their two-faced ways b?hind th?m.

Hallie Quinn Brown Harlem Renaissance Figure

Known for: popular lecturer and dramatic elocutionist, role in Harlem Renaissance, preservation of Frederick Douglass home; African American educator Dates:  March 10, 1845?/1850?/1855? - September 16, 1949 Occupation:  educator, lecturer, club woman, reformer (civil rights, womens rights, temperance) Hallie Quinn Brown Biography: Hallie Browns parents were former slaves who married about 1840. Her father, who bought his freedom and that of family members, was the son of a Scottish plantation owner and her African American overseer; her mother was the granddaughter of a white planter who had fought in the Revolutionary War, and she was freed by this grandfather. Hallie Browns birth date is uncertain. It is given as early as 1845 and as late as 1855. Hallie Brown grew up in Pittsburgh, Pennsylvania, and Chatham, Ontario. She graduated from Wilberforce University in Ohio and taught in schools in Mississippi and South Carolina. In 1885 she became dean of Allen University in South Carolina and studied at the Chautauqua Lecture School. She taught public school in Dayton, Ohio, for four years, and then was appointed lady principal (dean of women) of Tuskegee Institute, Alabama, working with Booker T. Washington. From 1893 to 1903, Hallie Brown served as professor of elocution at Wilberforce University, though on a limited basis as she lectured and organized, traveling frequently. She helped promote the Colored Womans League which became part of the National Association of Colored Women. In Great Britain, where she spoke to popular acclaim on African American life, she made several appearances before Queen Victoria, including tea with the Queen in July 1889. Hallie Brown also spoke for temperance groups. She took up the cause of woman suffrage and spoke on the topic of full citizenship for women as well as civil rights for black Americans. She represented the United States at the International Congress of Women, meeting in London in 1899. In 1925 she protested segregation of the Washington (DC) Auditorium being used for the All-American Musical Festival of the International Council of Women, threatening that all black performers would boycott the event if segregated seating were not ended. Two hundred black entertainers did boycott the event and black participants left in response to her speech. Hallie Brown served as president of several organizations after she retired from teaching, including the Ohio Federation of Colored Womens Clubs and the National Association of Colored Women. She served as a representative of the Womens Parent Missionary Society of the African Methodist Episcopal Church at the World Missionary Conference in Scotland in 1910. She helped raise funds for Wilberforce University and helped initiate the drive to raise funds to preserve Frederick Douglass home in Washington, DC, a project undertaken with the help of Douglass second wife, Helen Pitts Douglass. In 1924 Hallie Brown supported the Republican Party, speaking for Warren Hardings nomination at the Republican Party convention where she took the opportunity to speak up for civil rights. She published a few books, mostly connected with public speaking or famous women and men. Background, Family Mother: Frances Jane Scroggins BrownFather: Thomas Arthur Browna fifth of six children Education Wilberforce University: B.S., 1873, salutatorianWilberforce University: honorary M.S. 1890, honorary doctorate of laws, 1936 Organizational Affiliations: Tuskegee Institute, Wilberforce University,  Colored Womans League, National Association of Colored Women, International Congress of Women Religious Association: African Methodist Episcopal Church (A.M.E.) Also known as Hallie Brown.

Selwyn Hughess Ideas on How To Help a Friend Free Essay Example, 1500 words

Effective Christian counseling is not all about the counselor carrying out the session all the time. It is vital that an individual being counseled is made part of the process. This is best achieved by allowing oneself to listen to the counselee, usually without interrupting. One can note down issues in a summary form for later follow up once the counselee has been given a chance to speak out freely. It is important to note that listening is an encouragement for one to continue expressing themselves out. It is also important to note that Christian counseling presupposes that counselors have an understanding, knowledge as well as experience of Christianity. Owing to this, a counselor at a local church should strive to reinforce and encourage the individual with motivational scripts from the Bible to weight down the highly emotional parts of the confession or revelations. One should also note that sometimes they might not agree with all or some of the revelations that they hear from the counselee. Even so, it is important to exercise the virtues of love as demonstrated by Apostle Paul in 1 Corinthians 13:4-8.We will write a custom essay sample on Selwyn Hughes's Ideas on How To Help a Friend or any topic specifically for you Only $17.96 $11.86/pageorder now Therefore, counseling a local church would require one to set aside his/her personal biases and conflicts. The most important way, however, is not to judge and approach the situation with compassion. The advantage is that counseling at a local church is made one level easy by the fact that the counselor and the counselee tend not to be strangers. Even so, counseling an acquaintance may be tricky in the sense that the friendliness may overshadow the seriousness of the process. The technique, therefore, is to learn to treat the two as completely different entities yet appreciate their connectedness, which helps with ice-breaking (Collins, 2007, p. 59). As Hughes observes in his model, counseling in the context of a local church would also require the counselor to avoid expressions of disapproval or judgment. The counselor should be keen on aspects of communication such as tone, facial expression, and other non-verbal cues.

Starbucks Case Analysis Free Essays

string(130) " an effective cost leadership strategy depends on careful monitoring of a firm’s internal operations and its customers’ need\." Starbucks corporation| Starbucks Corporation Vision- Founded in 1971 Starbucks vision statement is;† To establish Starbucks as the most recognized and respected coffee brand inthe  world  and  become  a  national  company  with  values  and  guidingprinciples that employee could be proud of   The vision statement clearly describes the dream or the future of the company that is to be the world’s most well known coffeehouse and also to be the most appreciated and positively graded brand by all levels of people around the world. The  company also  focuses  its  vision  to  employee  satisfactions,  so  that  the employees will be happy. It was an abstract vision that reflected the vision of the founders. We will write a custom essay sample on Starbucks Case Analysis or any similar topic only for you Order Now Mission Their mission statement from the company profile is as follows: â€Å"Our mission is to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. † Their core competencies can be defined as high quality coffee and products at accessible locations and affordable prices, provided a community to share in the coffee drinking experience, and variety of choices. Their mission statement includes six elements which they regard as part of their core competencies. Our Coffee It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done. Our Partners We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard. Our Customers When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about human connection. Our Stores When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment at the speed of life – sometimes slow and savored, sometimes faster. Always full of humanity. Our Neighborhood Every store is part of a community, and we take our responsibility to be good neighbors seriously. We want to be invited in wherever we do business. We can be a force for positive action – bringing together our partners, customers, and the community to contribute every day. Now we see that our responsibility – and our potential for good – is even larger. The world is looking to Starbucks to set the new standard, yet again. We will lead. Our Shareholders We know that as we deliver in each of these areas, we enjoy the kind of success that rewards our shareholders. We are fully accountable to get each of these elements right so that Starbucks – and everyone it touches – can endure and thrive Competitive advantage The advantage a business has over its competition which allows it to reap greater profit margins, retain customers and remains sustainable is referred to as its competitive advantage. Businesses have to have some form of competitive advantage to be successful in the long run. Competitive advantage can take one of three forms that reflect basic customer values: customers want goods and services (1) better, (2) cheaper and (3) faster. These forms of competitive are known as (1) differentiation, (2) cost leadership and (3) quick response respectively. Research has proven that having some form of competitive advantage increases profitability of a firm , having two forms combined leads to highest profitability and firms that have neither form perform poorly or generate just ‘normal’ profits. Competitive advantages that are gained because the pioneer was on the first to enter a market are sometimes called ‘first movers advantages. ’ The three forms of competitive advantage are described below Differentiation Creating a unique bundle of products and/or services that will be highly valued by customers constitutes competitive advantage based on differentiation. Product features, after-sales service, desirable image, technological innovation, reputation, manufacturing consistency, status symbol are attributes that can differentiate products. Each of these features can be considered a form of quality. Differentiation allows firms to reap higher-than-typical returns because competitive rivalry maybe lessened as firms successfully distinguish themselves; brand loyal customers are less price sensitive, new entrants entering the market have to overcome the barriers to entry. However, if many firms adopt a differentiation strategy then they are all perceived as equals and specialists operating in niche markets may be more successful at differentiation and a continuous attempt to stay ahead of customers may result in ‘gold plating’ ( the development of features which are not valued by consumers but add to the price). Successful differentiation depends on (1) understanding what customers value, (2) being uniquely able to provide that value, and (3) being able to charge a premium price for it. Cost leadership This competitive advantage requires achieving a low-cost position relative to one’s competition. Classic cost leadership strategy involves creating a no-frills product aimed at the most typical customer in a large target market. Standardization of products and services is looked for in cost leadership and targeting a large market segment for these standard products allows for mass production techniques which create greatest possible benefits from economies of scale and experience curve effects. Cost leadership addresses competitive forces in the following ways; holding the low-cost position convinces rivals to hold a price war, low-cost producers are protected from customer pressures of lowering prices, because of higher margins low-cost producers are better able to withstand pressures from increasing in suppliers’ costs, barriers to entry exist for new entrants and manufacturers use price to threaten substitute products. However, cost leadership has some drawbacks namely ; cost leadership can be called an ‘all-or-nothing strategy’, cost cutting that leads to loss of desirable roduct attributes can be ruinous, it is easily duplicated by competitors, and dedication to cost cutting limits a firm’s abilities to remain competitive in other ways. Use of an effective cost leadership strategy depends on careful monitoring of a firm’s internal operations and its customers’ need. You read "Starbucks Case Analysis" in category "Papers" Quick r esponse This form of competitive advantage stresses on the provision of the quality and cost the customer wants faster than the competition does. Quick response refers to the speed with which a new product, a product improvement, or even a managerial decision that affects the customers can be made. It is a way of looking at a firm’s flexibility. Competitive advantage can be achieved through quick response in which such as faster development of new products, customizing products, improving existing products, delivery of ordered products,, adjusting marketing efforts, answering customers’ questions. Firms with quick response can avoid head-to-head rivalry, faster forms can charge a premium pricing, faster firms encourage quick response from suppliers, and quick response deals with the threats of new entrants and substitute products by leading in innovation themselves. However it must be kept in mind, speed is not equally important to all markets or customers, speed creates stress, and speed for speed’s sake does not create competitive advantage. Starbucks Competitive Advantage Starbucks competitive advantage is a mixture of differentiation and quick response. Since their coffee is priced at $4 a cup; they are clearly not competing on costs here. In fact at Starbucks’ it’s the opposite. The brand image that has been created due to the strong differentiated marketing efforts, the ambience of their outlets has created a brand loyalty in Starbucks customers. They are willing to pay a premium price because they feel they are having the best coffee made with the finest quality ingredients. Starbucks achieved the first movers advantage as they were among the pioneers of coffee houses in America, also they have maintained their leadership in the market by launching new variants and varieties faster than competition does and have upgraded their menu from time to time. Their supply chain is integrated vertically and horizontally allowing for a faster response time among suppliers and with customers. They have used elebrities to endorse their brand further enhancing their differentiation strategy. Because Starbucks has successfully differentiated itself, developed a strong brand following, has opened up outlets to cater to their target market both in U. S. A. and globally, has always strived to serve its customers faster, and focused on innovation, it is able to reap higher-than-average returns. They have also been quick in realizing their fail ures as the case mentions them closing down stores that were not functioning. Thus this shows that the corporation is quite flexible in its operating decisions. Starbucks Corporate Strategy- how they have used it to create a successful business model The corporate strategy for Starbucks was an expansion strategy based on opening new outlets in U. S. and expanding overseas. Operations: They looked for diversification and vertical and horizontal integration to maximize control over their supply chain and maintain satisfied customers. They launched new products and variants to maintain their leadership in the market. A differentiation and quick response strategy is used. HR: Starbucks looks for diversity in its employees. They employ people from various backgrounds and give them independence and freedom to make decisions. This has enabled Starbucks to address customers faster and reduced their response time. Also hiring people form diversified backgrounds helps them in their expansion strategy and improves their communication in new countries of expansion. Marketing: Their marketing has always been coffee centric. They have strived to create a strong brand identity and brand loyalty. Starbucks is not just about coffee. It is about providing that experience of comfort, socializing and happiness. This is what they build on. The firm has been successful in maintaining premium pricing because of the creation of a brand image that allows for it. Finance: The expansions have been sensible and not based on intangible goodwill or long term debts. The firm has invested a lot in fixed assets and their debt to asset ratio is low. The management started closing down low operational stores; instead of letting they operate at losses, indicating the management’s concentration on financial efficiency and having good financial ratios. The following strategies have enabled Starbucks to maximize its reach to its consumers by opening up different outlets globally hich have lead to market development and increased profitability. Starbucks expansions have all been well financed and done sensibly. Also their quickness to act in areas where they were reporting losses further shows that their Corporate strategy has lead to successful business development model. The product variety offered at Starbucks has enabled it to remain market leader thus showing that RD efforts are paying off. The exceptional customer service due to the employment of a diversified labor force has facilitated business expansion and increased the size of the pie for Starbucks. Starbucks thus has transformed the image of ‘coffee. ’ The strong brand loyalty supported by a well managed expansion plan which allows them to be present where their customers want them has made the business a success. Need analysis A need analysis is the process of identifying what the users need and want. It related to the goals, inspirations and objectives of the users. Following shows the factors that contribute to customer satisfaction at Starbucks. Thus Starbucks needs to discover what consumers want regarding the product quality, price and service. Following are SWOT ands PESTLE analysis of Starbucks which give a clearer picture of the strengths and environment within which the firm is operating. SWOT Analysis Strengths †¢ Brand recognition and consumer loyalty †¢ Diverse product portfolio catering to all tastes and ages, including non? coffee beverages and food items †¢ Excellent customer service and the value of the Starbucks experience †¢ Licensing relationships with top? brands such as Pepsi? Cola and Kraft that minimize costs and leverage the strategic advantages of those companiesxviii †¢ Strong employee relationships Economies of scale providing superior distribution networks and supplier power †¢ Primly? located retail stores †¢ Positive image attributed to socialresponsibility Weaknesses †¢ Pay 23% more for coffee than market prices †¢ Saturation of the market diminishes long? term growth prospects †¢ No monetary switching costs for consumers †¢ Negative large corp oration image †¢ Potential limitations of international expansion due to cultural clashes with American coffee experiences. Opportunities †¢ Have the ability to reduce premiums paid for coffee Room forinternational expansion (78% ofrevenues came from the United States in fiscal 2007 and international same? store sales growth is strong)xix †¢ Room to compete on multiple fronts including quality and price †¢ Increase licensing relationships to further utilize brand strength to capture profits at little cost to the company Threats †¢ Increasing coffee and dairy prices †¢ Intense competition in the specialty coffee beverage business †¢ Unfavorable economic conditions that lowerthe demand for expensive beverages †¢ Community resistance to store expansion The possibility that the demand for specialty coffee is a fad †¢ Diverging from the Starbucks experience †¢ Further diversification of fast food restaurants that cuts into market share. P ESTLE ANALYSIS The PESTLE analysis of Starbucks. Political: Taxation policy High taxation imposed on farmers in those countries producing the coffee bean will usually mean Starbucks pay a higher price for the coffee they purchase. Any fluctuations in taxation levels in the industry are almost certainly ultimately passed on to the consumer Deregulation A decade ago, the USA pulled out of the ICA (international Coffee Agreement) hat set export quotas for producing nations and kept the price of coffee fairly stable. Coffee quotas and  price controls ended. Since the deregulation farmers have suffered and their earnings have dropped. Many have struggled to make a living so have given up. International trade regulations/tariffs – Trade issues will affect Starbucks predominantly when exporting and importing goods. When another country’s government imposes a tariff it not only results in an efficiency loss for Starbucks but large income transfers can become inconsistent wit h equity. This extra charge can turn a bargain into a rip-off. Also, since 9/11, trade relations have been adversely affected between the USA and some other countries. International  stability The international economy must be brought into  consideration as it can affect Starbucks’ sales and markets. The aftermath of 9/11 was an example of an economic downturn that affected the world market. If the world market is in a slump it is not usually the ideal time for a  business to look at grand expansion. Employment law A reduction in licensing and permit costs in those countries producing the coffee bean for  Starbucks would lower production costs for farmers. This saving would in turn be passed on to the purchaser. Economic: * Interest rates – A rise in interest rates means investment and expansion plans are put off resulting in falling sales for Starbucks and their suppliers. Also mortgage repayments rise so consumers have less disposable income to spend on luxury  products such as coffee. Low interest rates should have the opposite effect. * Economic Growth – If growth is low in the nation of location of Starbucks then sales may also fall. Consumer incomes tend to fall in periods of negative growth leaving less disposable income. Consumer confidence in products can also fall if the economic ‘mood’ is low* Inflation rates – Inflation is a condition of increasing prices. It is measured using the Retail Price Index (RPI) in the UK. Business costs will rise for Starbucks through inflation, as will shoe-leather costs as they shop around for new ‘best prices’ of  materials, menu costs will rise as Starbucks have to create new price lists. Also, uncertainty is created when making decisions not least because inflation redistributes money from lenders to borrowers. Competitors pricing – Competitive pricing from competitors can start a price war for  Starbucks that can drive down profits and profit margins as they attempt to increase, or at least maintain, their share of the market. * Globalisation – Globalisation of the coffee market has meant farmers of the bean now earn less money than they used to. This can result in a decrease of people willing to do it for a livi ng, which will mean a decrease in coffee produced, resulting in a drop in Starbucks supply levels and probably profits. * Exchange rates – Starbucks are affected by exchange rates when dealing with international trade. If the value of the currency falls in the country of a coffee supplier  this enables Starbucks to get more for their $ or L when importing the goods to their  country. This saving can be passed along to the customer. Exchange rates are forever  changing throughout the world in today’s market. Social: Population demographics – Population demographics are a very important factor for  Starbucks as they identify what parts of the population they need to aim their products at or which parts of the population they need to encourage to visit their stores more than they presently do. Looking at the table in the case study demonstrating the  percentage of the age groups that drink coffee or specialty coffee it can be seen that the age groups that Starbucks should be aiming their marketing at are the people  between 35 and 54. They should consider targeting the 18-24 age group as they drink  the least amount comparatively and by encouraging this segment to choose Starbucks coffee now, there is a chance they may continue to drink it long into the future. Income distribution – Where income is distributed is another factor that Starbucks should look at as this also demonstrates the ideal place to aim their marketing or to locate their stores. Coffee is more of a luxury product so it is those people/places with the most amount of disposable income to spend that should be targeted the most intensely. * Attitude to work – Starbucks would not want to locate to an area where the local  population have a poor attitude to work. Recruitment would be difficult, training arduous, and staff turnover would be high. Attitudes to work are important in other  ways. A large number of workers in large cities now go out for their lunch rather than use an internal canteen. Starbucks can use this to their advantage and promote the shop as a place where people can meet up and so it will mean that they will get alarger amount of people in their stores at this time of the day. * Standard of education/skills – When Starbucks are deciding upon new premises they must look at the standards of education and skills locally. They must be sure there are  people who live there with sufficient skills to ensure successful operation of the  business, or at least the potential to learn that comes with a good education. Working conditions/safety – Those people with the most disposable income, e. g. young single professionals etc, will be accustomed to high standards. Starbucks must ensure its shops are clean and comfortable, service is of the highest order and health and safety issues are fully addressed * Location – Transport needs to the p remises must be considered for both staff and customers. Easy access is vital to ensure there is no excuse for staff to arrive late or  for customers not to visit. Age distribution – Research shows the average age of the population is getting older  and birth rates are stagnating. Starbucks is presently aiming it’s product at young  people but maybe these views will change in the long-term as the market proportion for young people diminishes. The most profitable way forward may be to widen their  target market despite the risk of alienating present customers. * Health consciousness – Good health and foodstuffs associated with healthy living are important I today’s market place, as this is a trend that is occurring at the moment in western societies. Starbucks can use this information when deciding the additional  products to sell, as well as coffee, as a large number of their customers are looking for  healthy alternatives to cakes and biscuits, which have been associated with coffee in the past. Technological: * IT development – Starbucks is always looking to develop and improve its Internet facilities. Starbucks launched its first-generation e-commerce Web site in 1998. In late1999, Starbucks decided the site needed a major upgrade to enable new functionality and prepare for long-term growth. To achieve these goals, Starbucks upgraded to Microsoft Commerce Server 2000, one of the key Microsoft . NET Enterprise Servers. As a result, scalability and performance have improved, and the company now has the tools it needs to profile and target customers, analyze site data, and deliver new features to the market in the shortest time possible. * New materials and processes – Developments in the technology of coffee making machines and the computers that Starbucks use to run their cash registers will enable their staff to work more quickly and efficiently. This will result in customers being served quicker and create the potential to serve more customers in a day. This will  prevent customers from having to wait around for long periods thus improving customer relations along with increasing the customer base. * Software upgrades – In the short-term, Starbucks must identify the most efficient software upgrades to use to keep up with the competition. This applies to the improving the accessibility of their website (www. starbucks. com) and also improving the speed and quality of the service provided on the shop floor. Research and Development activity – As a multi-national business empire, Starbucks has the budget and the resources to have a cutting-edge R+D department. The website is very accessible, the facilities are state of the art but more importantly new ideas are consistently being tried in terms of a constantly updating menu. * Rate of technological change – The rate of technological change in the current world market is high, much higher than, say, thirty years ago. Much of this is down to the Internet and the speed with which information can be communicated around the globe. Starbucks will need to invest heavily just to stand still in their ever expanding and developing market, and even more so to try to stay ahead of competitors. Legal: * Trade and product restrictions – Starbucks need to be aware of the trade laws in the various countries they occupy and do business with. They need to ensure they are not in violation of e. g. , religious laws. Also, certain countries impose a tariff that has to be  paid when goods are imported/exported so this must be taken into account. * Employment law – Each country has varying employment laws. Some may have aSabbath day, diwali,some may have a limit on the number of hours an employee may work  Ã‚  per week, all will have varying levels of minimum wage. Starbucks should consider  these factors when deciding on relocation. * Health and Safety regulations – Starbucks may find these regulations are not as stringent or well enforced in certain countries. It would be wise though to enforce universally high standard of health and safety throughout all it’s shops to maintain a good global image and ensure all laws are abided by. Also, by not maintaining high standards they will be liable for a large amount of civil cases as it is a legal requirement for them to enable that their staff and customers are safe when they are intheir stores. * Monopolies commission – If Starbucks consider expanding their operations further  to control an even larger percentage of the market than they already have they will have to consider the possibility of breaking monopolies legislation as they may have a share of the market that is too large. This would mean that they would have unfair  advantage over other companies in the same market. This would mean that they could  benefit from economies of scale and would also be able to charge prices that were not competitive in the market and get away with it due to the lack of competition. * Land use – Starbucks may have to abide by local planning regulations when building shops or altering purchased sites, as certain areas of land may be protected or  unsuitable. All matters would be addressed by the local government. Environmental: Pollution problems – Starbucks customers create a lot of waste as they often leave the shop with their cup of coffee and then dispose of it in the street. The packaging for  this cup must be carefully considered to make it as biologically degradable as  possible. Certain other materials can be very harmful to the natural environment. * Planning permissions – Planning permission may not be granted if Starbucks wish to  build in an area that could be harmful to the environment. The land may be protected. * Work disposal – Starbucks need to carefully consider the methods in which they dispose of their waste as there are strict laws in most countries to ensure a firm trading in their country disposes of the waste that is created in their business in a specific and efficient way. If they do not follow these laws they may find themselves being sanctioned, which not only affects them financially but also tarnishes the reputation of  the brand name, as most of the waste created will bear the logo of Starbucks. * Environmental pressure groups – Starbucks should be aware of the physical and influential power of groups such as Greenpeace and Friends of the Earth. Any violation of animal or environmental rights by a company is usually followed by a swift and attention-drawing protest from one of the groups. Brand image and customer bases are often irreconcilably tarnished due to the actions of these groups Porter’s five forces Barriers to Entry: Medium-High –  Low  capital requirement:  It can be varied depend  on  the location, but  it would be safe to say  coffee industry   still  requires low capital compared to other industries. –  Little  product  differentiation: It is difficult to establish a certain unique flavor for coffee. – can be offered at restaurants which normally don’t serve coffee as a beverage; this will allow for even lesser investment. Threat of Substitutes: High – Soda, fresh fruit juice, healthy juice for drink and tea are all direct substitutes for coffee. – Alcohol drink- beer, wine,  cocktail,  and more can be indirect substitutes. ( Alcohol drinks will be sold in only a few selected places,  so it is  too early  to  get rid of alcohol drinks in the threat of substitution part. ) Bargaining power of Buyer: Medium-high – Even though the price goes up, the buyers who like only  Starbucks would still come. The brand has generated enormous brand loyalty.   Buyers can  buy their coffee from various  places: Starbucks has their stores  all over the nation, so as other major companies do. Buyers have a lot of substitutes to choose from. Supplier Power: Low-Medium – Starbucks is a global coffee chain and many suppliers are eager to work with them. The company has successfully established vertical integration to make suppliers loyal to its supply chain. –  It c an be problematic if  a certain product  suppliers raise the price of their product, such as green tea powder or coffee bean. Although Starbucks decided to  change their suppliers because it still takes some time to inform  to the customer and price changes will be inevitable. Industry Rivalry: High –  Many companies: Coffee Bean, Mcdonald’s, Dunkin Donuts, and local  cafe. –  Also; McDonald’s had started an advertising attack aimed directly at Starbuck’s saying ‘$4 coffee is dumb. ’Thus; rivalry was high. –  Many people started to look for  more  healthy  and fresh  juice instead of coffee, so there is little chance that demand is growing at the same rate as it was earlier. How to cite Starbucks Case Analysis, Papers

International Economics Midterm Exam free essay sample

Points allocated to a question are shown in brackets beside the question for a total of 100. Answer ALL questions. Calculators and other electronic devices may NOT be used during the exam. 1. Wages differ greatly across countries and they depend, to some extent at least, on productivity differences. Suppose Canada and Japan produce two types of goods: agricultural goods, such as wheat, and manufactured goods, like cars. In Canada it takes a worker 1 day to produce a ton of wheat, and 2 days to produce a car, while in Japan it takes 3 days to produce a ton of wheat and 1 day to produce a car. Canada has a comparative advantage in the production of wheat, so with free trade Canada will produce and export wheat and Japan will produce and export cars. (20) (a) Suppose the free trade price of a ton of wheat is 1 car. (i) (ii) (10) What is the pre-trade wage in Canada, measured in tons of wheat? What is the pre-trade wage in Canada, measured in cars? What is the free trade wage in Canada, measured in tons of wheat? What is the free trade wage in Canada, measured in cars? What is the pre-trade wage in Japan, measured in tons of wheat? What is the pre-trade wage in Japan, measured in cars? What is the free trade wage in Japan, measured in tons of wheat? What is the free trade wage in Japan, measured in cars? (b) Suppose now the free trade price of a ton of wheat is 3 cars. We will write a custom essay sample on International Economics Midterm Exam or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page What is the free trade wage in Canada, measured in tons of wheat? What is the free trade wage in Canada, measured in cars? What is the free trade wage in Japan, measured in tons of wheat? What is the free trade wage in Japan, measured in cars? (10) age. in. Canada when the price of a ton of wheat is 1 car? What is it when wage. in. Japan the price of a ton of wheat is 3 cars? Is it possible that the wage in Canada could be maintained at a level 4 times as high as the wage in Japan? Explain why or why not. In your answer, consider whether Japan would want to import Canadian wheat in this case. (c) What is the ratio  © 2010 C Smith 1 2. A number of countries, particularly in Asia, have pursued development strategies of exportpromotion. By selling in world markets, which are much larger than the domestic market, firms can gain economies of scale. (10) a) Describe in words what it means if an economy exhibits the technological situation of â€Å"increasing returns to scale. Explain the difference between economies of scale that are internal to the firm, and economies of scale that are external to the firm but internal to an industry. (5) (b) (i) Say the domestic country produces two goods, computers and televisions, with increasing returns to scale. Draw the domestic country’s production possibilities frontier (PPF). In your figure, denote the country’s level of output of when all factors are allocated to computers as C , and when all factors are allocated to televisions as T . On the axes, show the points ? C , and ? T . Finally, denote as point P on the PPF the point where half the country’s resources are allocated to the production of each of computers and televisions, and on the axes denote these points as C0 and T0, respectively. (10) (ii) Suppose the pre-trade or autarky price of televisions in terms of computers is the same as the world (free trade) relative price. Can there be gains from trade in this case? Explain why or why not. Do you think export-promotion can be successful at increasing economic output of a country? 3. Gains from trade can be categorized into consumption gains and production gains. Suppose the domestic country produces two goods, food and clothing, with increasing opportunity cost. (5) (a) Draw the production possibilities frontier for this country. Denote the pre-trade or autarky production point as point A. How do you know this is the optimal production point? (15) (b) Suppose the world relative price of food in terms of clothing is higher than the domestic country’s autarky price. Show the new optimal production point, and denote it point P. Denote the new, optimal consumption point as point.